The Fungus Business

When I have something on my mind, I tend to go over it again and again to work it out if it is a problem. Or I think about it if it is a good thing and I want it to last. I live in my head sometimes as I have been told. Sometimes, the ideas are rich and sometimes they are just plain mundane.

Take the case of a business proposition I had from a friend. He had just recovered from a toenail fungus battle and won. He created his own home remedy, like so many out there, but was sure it was better and would bring in some big bucks on the Internet. I wasn’t convinced, but I like a challenge and said I would consider the possibilities.

Online I went and to my surprise there were hundreds of sites extolling the benefits of their particular product. I guess a lot of people have this condition making me think a business addressing it could be profitable after all. So I started to contemplate the enterprise. How good was my friend’s tonic? Had anyone else tried it? Where did he even get the idea!

Too much thinking. Now I had to take action and write a business plan and look at the competition.

  • Creation of the product
  • Manufacturing the product
  • Creating a website
  • Marketing the product

o   Testimonials

o   Advertising and PR

  • Shipping and customer service
  • Growth plan for the future

o   On site sales

All this to fix ugly toenails! Listen, you can make money in many ways. I showed my friend, and we both agreed that it would take time, but not much money. How could we lose? I was starting to get excited. Creating a business from scratch is great food for the brain and a challenge begging for a creative solution. We started to organize the project and hired a graphic designer to do a winning Infographic. We also researched health sites that might embed a link to ours.

A good-looking website is hard to imagine when it comes to toenail fungus but we want the images to be surrounded with great color and meaningful headlines. We wrote our own text and started to project a launch date. I really liked the look of one of the most popular sites on this topic, which is www.nicefeet.net – so I included their site in our collection of design samples that we sent to our web designer.

Now it is still in the works pending a solution to the ordering and payment software selection and how to keep pace if we get volume purchases. We have a small compounding pharmacy on board but no idea if they can product enough product to meet demand. We also need a contact list of prospective customers.

It’s fun but takes more effort than I originally thought, so it is not a reality as yet. It is my friend’s deal in actuality, but I like seeing something come to fruition no matter what it is. This product could help people which is an added plus. Now we need a celebrity spokesperson. Ha! No clue how to do this but, again, it is a challenge I am ready to meet.